sometimes more successful used then others but successful efforts include the great work of sean penn with "haiti, george clooney's work with the sudan and brad pitt's work with helping sustainably rebuild new orleans. i'm compelled to also add my work over 20 years ago running the earth communications office which used the power of media to do large public awareness campaigns on environmental issues. i'm compelled not to share my credentials and expertise in this area but to share it with you how even then big-time action star arnold schwarzenegger supported smart environmental causes like recycling. [laughter] for those of us who can't read this poster, it is of arnold as commando saying, i recycle more with my pinky then you do with both hands. recycle now and thank me later. so, ladies and gentlemen, we thank you for being here. we hope you enjoy the day and we encourage you to stay involved in the work of the institute. now it's my great pleasure to get the morning panel discussion going by introducing the moderator, who is a hero of mine. with over 40 years broadcasting this tra